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Technical Expert
Summary
- 20+ years experience in conceptualizing, visualizing, execution, mentoring and advisory in all visual mediums.
- Expertise in Ui/Ux design, keeping in mind the human factor of each product that leads to different outcomes. Creating seamless User Interface.
- Excellent skills as a visual communicator who understands technology and cultural landscape.
- Created numerous web & mobile applications For e.g. Kotak Securities, HDFC Red, Lysse.com, Noritake etc.
- Quick learner with hunger for depths. Ensuring staying ahead in the latest trends and technology in the current visual world.
- As an Individual I am highly task oriented team player, dynamic in approach believing in the fact “Change is the only permanent”
Work Experience
- 2000 – 2002: Graphic designer
- 2003 – 2004: Web designer
- 2004 – 2007: Web Designer - Team Leader
- 2007 – 2008: Ux Designer
- 2009 – 2015: Creative Director / User Experience & Interface Design (Contract)
- 2015 – 2018: Art Director / Ux Design (Android)
- 2018 – 2019: Art Director / Ux Design
- 2019 – Till Date: Art Director / UI/Ux Designer
Conceptualization
- Making product decisions, construct Ui/Ux solutions, and participate in defining the vision of the end-to-end user experience.
- Evolving design work into patterns and capture for articulate and insightful guidance to use as a creative springboard.
- Working closely with leadership on various projects and initiatives like: GTM, CRM and Product design
Visualization
- Reviewing and improving existing platforms. Executing wireframe features and screens.
- Define visual elements, product elements, and overall design. Individually contribute to projects along with the product manager, developers and stakeholders.
- Interacting with the team for ideation and work critique. Evaluate and set best UI practices and standards Creating functional as well as beautiful solutions to most hideous of problems across all devices
Execution
- End-user advocate to ensure creative and pragmatic design solutions. Process development and ensuring process compliance. Managing multiple stake holders.
- Intersection of conceptual creativity, design, and technology, ideating, prototyping, and executing concepts. Use data and work with other specialists to translate insights into practical prototypes and experiments.
- Working on multiple projects in development by the team and some in pre-development phase. Maintaining process and quality control. Built and manage the user experience for all ongoing projects and prototypes.
Leadership & Mentoring
- Working closely with researchers, developers, program managers, and other designers to create a modern theme design system that targets different brands, audiences and contexts.
- Leading the team to execute design work with a high standard for quality within time and technical constraints amid competing priorities and ambiguous situations.
Technical Skills
- Sketch
- AI
- PSD
- FLA
- HTML
Achievements
- In terms of design, Shaadi.com was the most popular. Great design and layout, and photo gallery. Fresh, appealing colors, interesting graphics and convenient layout reinforce visual appeal. Shaadi is also very user friendly and has very useful links and options for more effective search functionality.
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